What is SEO, and How do I Start? Tips to Getting Started With SEO.
Updated: May 16
Everyone knows that search engines like Google, Bing and Yahoo are some of the main ways to find a business; making it absolutely essential to understand how to appear on these search engines as a business owner. In this blog we will explain how to better rank on search engines using easy to start SEO tactics.
SEO is a term that has become extremely popular and more commonly recognized by business owners in the last few years, giving businesses a term to reference that was once know only by marketers. In 2020 Covid-19 changed the entire business world making it almost impossible for businesses to stay alive without understanding how to drive traffic to customers at home, and begin using digital media platforms to sell products and promote their business. When business owners were forced to roll up their sleeves and begin learning how to get involved in multi-media marketing, SEO began to see an increase in general interest. SEO stands for search engine optimization, and is the process of optimizing a website and media so that Google and other search engines will grade something to be better than a competitor in order to give users the best recommendation as a search result. The better these search engines believe your content or website to be, the more traffic you are projected to receive since you will be seen before competitors when customers search specific keywords.
Traffic to your content or website is extremely important to be familiar with, since the amount of people exposed to your business directly impacts the results you will receive. There are two types of traffic: organic, like SEO and paid like Facebook advertising. Paid traffic is a type of traffic typically run by business owners or an internet marketing service where you pay to have an advertisement shown to specific people. Paid advertising can be very broad, or it can be targeted to narrow demographics by things like gender, race, location and even interests. Marketing agencies like us at The Loud Pixel can use analytics and traffic charts to determine who is the best fit for an advertisement to be shown to, preventing a waste of advertising funds being used to show your ad to the wrong person.
Organic traffic is traffic that is free or happens on its own through a third party event. Organic traffic could be word of mouth from past customers referring people, traffic received through a search engine after optimizing your web page, traffic from social media, or even foot traffic of someone passing your building if you are a brick and mortar business. Organic traffic is typically more desired because it does not cost money like paid advertisements, and can continue to grow over time as long as they are optimized correctly.
Although these two types of traffic generation are different in how they are structured and achieved, they both are valuable and when combined can be very successful. If you are interested in driving more traffic to your website, contact The Loud Pixel marketing agency for your SEO services.